Human Act Informatics

Human Act Informatics helps make hidden social and health impacts visible in complex human systems. Based on Cybernetics 3.0 (Flores Morador), it studies how human action across organisations, communities, and services creates patterns of change over time. The result is practical measurement and software that supports better interventions and policy choices.

Our Philosophy & Approach

Many current metrics fail to capture the social and health impacts of complex systems. We address this by developing frameworks and software that show and measure these effects, such as human decisions, system changes, and outcomes that standard indicators often overlook. We believe that real insight comes from bringing together different fields. By combining various perspectives, we can better understand how people and systems interact.

Our mission is to turn theory into action by translating cybernetic ideas into practical solutions that support smarter interventions and policies.

Meet the Team

  • Fernando Flores Morador

    Founder and ideological architect of Cybernetics 3

  • Carmen Flores Bjurström

    Founder of Human Act Informatics

  • Luis de Marcos Ortega

    Collaborator