Human Act Informatics
Human Act Informatics makes hidden social and health impacts visible in complex human systems.
Based on Cybernetics 3.0, we study how human actions across organizations, communities, and services create patterns of change over time. The result is practical measurement tools and software that support better interventions and policy choices.
Many current metrics miss what matters most: the actual decisions people make and the downstream effects of those decisions. We develop frameworks that make these visible, not as abstract theory, but as tools that work in practice.
Our mission is simple: turn cybernetic thinking into practical solutions.
Meet the Team
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Fernando Flores Morador
Founder and ideological architect of Cybernetics 3
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Carmen Flores Bjurström
Founder of Human Act Informatics
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Luis de Marcos Ortega
Collaborator