We develop measurement systems grounded in Cybernetics 3.0, the science of human actions.
Cybernetics 3.0 is guided by one principle: to understand any area of life, you must know what people do, not just who they are or what they intend. Drawing on social sciences, philosophy, computer science, biology, and informatics, we build tools that measure actions, track patterns over time, and translate this knowledge into meaningful change. Two ongoing projects put this into practice: measuring wellbeing through YogaMetrics and measuring circular-economy actions through CirkularitetsIndex.
Humans have the capacity to imagine and create new possibilities. We build systems that make these capabilities visible.
